VP, Global Gaming Marketing

Carnival Corporation and its cruise lines work in an extremely collaborative environment. Leaders are expected to bring in new ideas and seek “enterprise impact” benefits in addition to individual brand and functional benefits. This position advocates the use of best practices using a pragmatic, results-oriented approach. The position is also, accountable for the effective/efficient operation of Carnival Corporation’s onboard casino marketing operations and player development programs. The position reports to the Senior Vice President, Global Gaming (GG).

The VP, Global Gaming Marketing, leads the development, implementation, execution, and analysis of marketing and player development programs. The role is responsible for developing and implementing a well-defined and actionable annual marketing plan in support of revenue growth objectives while aligning with cruise line strategies.  The key areas supported by this role include: External Partnership Marketing; Insights and Analytics; Marketing operations and technology; Group Experiences (events) and Merchandising, and Player Development. The position builds strong working relationships with cruise line onboard revenue, hotel, F&B, and operations and marketing heads, ensuring alignment of objectives and necessary resources available to accomplish our joint goals. The role includes development, implementation, and maintenance of a data management plan for the targeted customer database. 

The VP, GG Marketing, supports multiple stakeholders and regularly communicates progress and results to senior management as well as individual cruise lines. The position provides valuable input to, and leadership of Global Gaming’s overall strategic plan and results.

Responsibilities

• In collaboration with GG executive leaders and Operating companies, develop, execute, monitor, and analyze GG’s annual marketing plan to: optimize shareholder return, and guest experience, and return visitation.

• Providing a cross-brand perspective and interaction                                                                            

• Delivering value-added insights and measurable results from marketing and player development activities                                                                                      

• Direct the Partnership Marketing Program in the acquisition of valuable land-based casino customers 

• Oversee the VIP Marketing function, which includes the maximization of revenue driven from our best players and the VIP Services organization, an administrative arm supporting this audience                                                                          

• Tracking the pace and progress of campaigns and initiatives

• Surfacing issues, resolving roadblocks, and mitigating risks  

• Building new competencies within Global Gaming to benefit current and future projects     

• Key member of Global Gaming Executive Leadership             

• Develop short and long-term strategic direct marketing campaigns in collaboration with the brands.

• Cultivate external partners on ongoing, mutually beneficial promotional campaigns. 

• Work with cruise brands to drive player development and oversee effective database marketing, such as direct mail, player tracking, and promotions.

• Establish and maintain the GG marketing budget, including forecasting and revenue projections.               

• Monitor competitive products, marketing activities, and players' clubs, and develop appropriate action plans.

• Review, and stay current on technology that may enhance guest experience, automate manual functions, and drive incremental revenue                               

Requirements

• Significant management and leadership experience in casino marketing, promotions, direct marketing, and player development. 

• Strong CRM Skills - Development of direct/email programming.

• Promotion Development - Development and analysis of successful onboard promotional activity.

• Player Development - Maximization of both our existing player base, and acquisition of new players.

• Strong Analytics Background - Continual evaluation of program success/failure to maximize net revenue.

• Strong Collaborative Skills - The Ability to lead, convince, sell-in, and update partners.

• Strong written and oral skills – see above.

• Marketing Skills - Current understanding of digital marketing initiatives as well as social media relationship strategies. Comprehensive understanding of player rating systems, casino marketing, and gaming policies, procedures, and theories. Prior involvement in successful customer loyalty programs

• Data Management Skills - Current knowledge of databases, data management, and analytics required for successful direct marketing campaigns. Knowledge of appropriate financial management tools, information systems, and applications.

• Leadership/Relationship Skills - A leader who can create and excel in a team-oriented environment. A non-political player who can build relationships and credibility with brand marketing and onboard revenue teams.

• Project Management/Implementation Skills - An individual who drives the execution of marketing initiatives. Ability to personally solve problems and take decisive action in rectifying issues. The individual must be well-organized and rigorous in the prioritization of projects so that they may be completed on schedule and within budget.

• This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida, Monday through Thursday each week. Employees may work from their home on Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: 

• Health Benefits: 

  • Cost-effective medical, dental and vision plans 

  • Employee Assistance Program and other mental health resources 

  • Additional programs include company paid term life insurance and disability coverage 

• Financial Benefits: 

  • 401(k) plan that includes a company match 

  • Employee Stock Purchase plan 

• Paid Time Off:

  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. 

  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure. 

  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.   

• Other Benefits:

  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends 

  • Personal and professional learning and development resources including tuition reimbursement