Sr Copywriter, Creative Marketing

The Senior Creative Copywriter contributes to the creative strategy and concept development for the Marketing Brand. This position collaborates with the marketing team to transform strategic insights into compelling narratives and impactful brand touchpoints. Additionally, the role drives concept development and leads creative discussions with key stakeholders.

Essential Functions:

• Crafts high-impact, brand-aligned copy for various platforms, including Carnival's social media channels, print, digital, and other customer touchpoints. Tailors messaging to resonate with diverse audiences while maintaining the brand’s tone and voice.
• Facilitates creative brainstorming sessions, developing solutions-oriented ideas that align with broader marketing strategies and objectives. Consolidates ideas into clear, cohesive concepts for effective communication and implementation.
• Develops creative briefs that outline project goals and direction, sparking creativity and ensuring clarity for all team members.
• Acts as a liaison between copy and design, ensuring creative projects are visually and thematically cohesive. Guides design elements and makes simple edits to design files as needed.
• Cultivates relationships with internal stakeholders, gathers insights, and confidently presents creative concepts grounded in strategic thinking.
• Offers feedback to creative team members, fostering growth and enhancing team capabilities. Serves as a mentor, nurturing a culture of creativity and excellence.
• Writes for and understands the nuances of all social media platforms. Captures and edits social content on mobile devices to enhance agility and adaptability.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field required
• A minimum of 5 years of professional copywriting experience working on diverse projects across multiple platforms, such as print, digital, and social media

Knowledge, Skills, and Abilities:

• Experience managing projects from inception through execution
• Strong knowledge and understanding of social media platforms, trends, and content optimization techniques
• Knowledge and understanding of design tools (e.g., Adobe Creative Suite, Canva) and the ability to make basic design edits
• Exceptional storytelling skills, with the ability to convey complex ideas in a clear and engaging manner
• Proficient Microsoft Office products skill, including Excel, Word, PowerPoint, Outlook, and Teams; proficient in other role-related tools, software, technologies, and applications required to successfully perform in this role
• Strong collaboration and problem-solving skills to handle complex projects and meet tight deadlines
• Excellent presentation, critical thinking, innovative reasoning, project management, and adaptability skills to effectively manage multiple projects and changing priorities with a high level of quality
• Exceptional verbal and written communication skills across all organizational levels
• Ability to work effectively both independently and within a dynamic team environment, adapting easily to change and providing support as needed
• Ability to make simple adjustments to design files and identify innovative ways to capture and present content

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.  

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage 
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. 
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement 
  • On-site Fitness center at our Miami campus

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