Specialist, Front-End Web Merchandising

The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandizing strategy including development, CMS implementation, maintenance, optimization and governance. The role will focus on the development and implementation of new merchandising and maintenance of existing content via our content management system and other e-commerce platforms using HTML/CSS and JavaScript. 

Essential Functions:

• Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns. Analytics, concurrent campaigns, and business goals need to be taken into account to develop the rules logic, and, audiences for these campaigns.

• Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML/CSS within Sitecore CMS and Optimizely platforms. Implementation of campaigns encompasses interpreting creative mockups into code, maintenance/optimization of existing content, and adherence to performance/ADA guidelines.                                                                     

• Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and/or engage relevant teams (e.g. DevOps, support, ADA), as needed.

• Work cross-functionally coordinating with marketing teams and other Carnival business units such as Casino, E-commerce, Brand Marketing, and IT to make sure our merchandising being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (performance, ADA), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.                                                                  

• Performs other duties as assigned                                                                 

Qualifications:

• Bachelor's Degree - Marketing, Business, Communications Computer Science, or related field

• 3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience.

• Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore).

• Travel industry experience is a plus

• Mobile commerce experience is a plus

• HTML, CSS, Javascript accreditation preferred

Knowledge, Skills, and Abilities:

• Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus).     

• Ability to manage multiple projects in a fast-paced, deadline-driven environment. 

• Strong independent decision-making, organizational, planning, and problem-solving skills.   

• Experience interfacing with a range of web site, mobile, tablet, creative design initiatives. 

• Ability to identify, prioritize, and articulate highest impact initiatives. 

• Understanding of design/ layout best practices and ADA compliance in the digital environment.

• Experience with automation tools and customer segmentation.

• Incredible attention to detail and ability to think logically.

• Have proficient knowledge of HTML / CSS / Javascript.

• Ability to work with Adobe Creative Suite of products and/or Figma.

• Proficient in understanding and articulating technical concepts.

• Adept at bridging the gap between technical and non-technical stakeholders

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.  

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage 
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. 
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement 
  • On-site Fitness center at our Miami campus

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