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Marketing Performance Analysis Manager

Job ID 7994 Location Miami Date posted 03/18/2024 Work Style Hybrid

Job Description

The Manager of Marketing Performance Analysis will be responsible for development, implementation and management of collecting business requirements and building a deep knowledge of the business. This individual will use their knowledge to identify project and resource needs, provide guidance to stakeholders, and work with the Marketing Systems lead to develop an optimal final product. This person will leverage these systems to integrate data needs and analysis across the organization, working closely with the data and analysis team as well as the systems support teams.

Essential Functions:

  • Define, implement, evaluate, and analyse success metrics for various marketing development needs. Reach concrete conclusions supported by facts.
  • Identify and analyse project scope and resource needs in alignment with Marketing Systems lead.
  • Develop data requirements and analysis for marketing initiatives by execute new and existing systems.
  • Partner with Global Casino Operations Analytics team and brand IT teams to grow and improve the quality of data available to implement guest offers and analysis of the business.
  • Review recurring needs and questions with an eye to automate and streamline processes where possible.
  • Work with Global Casino Marketing team to identify additional efficiencies and knowledge gaps.


  • Minimum Education:  bachelor’s degree; master’s degree a plus.
  • Discipline/Major:  Data-related, technical or project management.
  • Required Years & Area of Professional Experience: 5+ years of experience in performance analysis.
  • Critical Professional Related Technical/Computer Skills: Demonstrated experience in managing complex projects.
  • Other Requirements:  Ability to manage multiple projects simultaneously. Facilitates cross-functional learning and conversations across teams. Effective verbal and written communication skills. Capable of delivering results in a remote/hybrid work environment   
  • Knowledge, Skills & Abilities:  Experience with Tableau or PowerBI and strong ability to visualize findings; experience in object-oriented programming preferred. Experience in leveraging project management tools a plus.     


  • Tactical:  Decisions focus on intermediate-term issues. The purpose of decisions made at this level are to help move CCL closer to reaching strategic goals. Outcomes are predictable. After a decision is made by Top Executive Leadership, the next phase is to take the needed steps to implement it. Examples are: The amount of money required to implement, which advertising agency to promote a new service or to provide an incentive plan to employees to encourage increased revenue. Examples: Identifying new efficiencies that can be achieved through enhanced systems or integration and scoping and managing that development     
  • Operational:  Decisions focus on day-to-day activities within the company. Decisions made at this level help to ensure that daily activities proceed smoothly and therefore help to move the company toward reaching a strategic goal. They have short term consequences. Examples are Handling employee conflicts, purchasing materials needed for operations.  Examples:  Reviewing processes and deciding on new formats for delivering key data

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  Less than 25% with shipboard travel likely

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. Other job specific working conditions

The range for this role’s salary rate is $75,900-$115,000.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

  • Health Benefits: 
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage.
  • Financial Benefits: 
    • 401(k) plan that includes a company match.
    • Employee Stock Purchase plan
  • Paid Time Off 
    • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
  • Other Benefits 
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement.
    • On-site preschool program and wellness center at our Miami 



About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. Our portfolio of leading cruise brands includes Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises, and Cunard Line in the United Kingdom; AIDA in Germany; Costa Cruises in Southern Europe; and P&O Cruises in Australia. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety andsustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability or any other classification protected by applicable local, state, federal and/or international law.

Benefits as a member of Carnival's Team:
  • A comprehensive benefit program which includes medical, dental and vision plans
  • Additional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company match
  • Employee Stock Purchase plan
  • Paid vacation and sick time
  • Cruise benefits
  • An on-site fully accredited preschool educational program located at our Doral campus
  • An on-site Wellness Center and Health clinic at our Doral campus
To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste link into your browser).


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