Entertainment Revenue and Onboard Marketing Director

Job Description

The Director of Entertainment Revenue and Onboard Marketing is responsible for developing and executing strategies for all Entertainment Revenue, digital entertainment, media content, and onboard marketing for the US and Australian fleet. This role covers key areas such as In-Cabin TV, Movies, Digital Signage, Printed Signage, and HubApp content. The Director oversees brand management standards, digital content, onboard marketing, safety and compliance communication, digital entertainment, creative content development, daily marketing strategy for each cruise and Entertainment Revenue initiatives. Responsibilities include negotiating contracts with satellite providers, broadcast networks, and movie theaters, as well as providing leadership and development for the shoreside team. As the Head of the Center of Excellence for Communications, the Director ensures clear, consistent, and engaging communication with guests and internal teams to enhance the entertainment experience. This role is crucial in driving CCL's digital entertainment strategy, enhancing guest engagement, and integrating digital solutions with broader marketing efforts to deliver world-class entertainment experiences across all platforms.

Essential Functions:

• Develop and implement comprehensive strategies digital entertainment including Satellite TV, Movies, Seaside Theatre, IMAX, Digital Signage (SCALA) and sports content. Negotiate contracts and oversee overall marketing strategy and content ensuring that it speaks to our demographics, aligns to CCL’s overall mission, and meets our DEI objectives. Build and enhance revenue streams, increase current revenue, and minimize costs to deliver greater profitability year over year for the department, including offerings such as Bingo, paid crafting, specialty entertainment, Build-A-Bear, and Deal or No Deal to provide paid entertainment opportunities. Develop onboard marketing strategy for onboard video and HubApp. Support digital guest communications for Safety, Health, Environmental, Compliance and other valuable information, providing guidance on best channels to utilize to ensure message is communicated appropriately. Own overall marketing efforts customized as appropriate for each region. Lead the Center of Excellence for Communication. Develop comprehensive communication strategies that provide timely and relevant information to guests, shipboard and shoreside team. 
• Partner with Operational VPs to develop creative strategy and content for onboard video and HubApp content. Lead team to develop new content creation including graphics, animation, video production and photography. Manage external marketing agency and vendors overseeing marketing creative and ensuring brand alignment while forecasting, budgeting and managing expense. Develop and maintain creative assets for digital and printed onboard signage. Ensure usage and brand policy is followed. Signage to include all standards for front of house and back of house areas. Work with communications, safety, compliance, and other internal department leaders to create and publish guest communications in media within our responsibility. Provides guidance on correct channels to utilize, prioritization and correct timing to ensure message is delivered appropriately. Lead initiatives to increase guest participation in onboard entertainment through personalized digital marketing, interactive content, and app-based engagement. Drive growth and performance through effective leadership, resource allocation, and revenue management. Implement effective cost control measures while maintaining the quality of entertainment offerings. Develop smart and accurate target tracking to ensure team is motivated and rewarded for successful results. Develop operational procedures and standards for entertainment programs that support Carnival's business strategy including the “Recipe for Fun” and other operational procedures impacting the broader shipboard operation. Oversee the development and implementation of quality assurance strategies, ensuring all experiences exceed guest expectations.
• Develop a financial plan for capital investments and operating expenses. Monitor and modify plans based on changing dynamics in guest behavior, sourcing and operational considerations. Ensure revenue targets are set and achieved. Set clear, measurable goals and objectives for operations, aligning with broader business strategies and ensuring effective resource allocation to support shipboard teams and overall programming needs.
• Review and refine safety practices, create and enforce training programs, ensuring the highest level of guest and crew safety while maintaining operational integrity. Ensure teams are prepared to fulfill onboard safety-related duties. Ensure full compliance with company policies and procedures, emphasizing safety protocols and operational standards as outlined by Global HESS (Health, Environment, Safety, and Security) guidelines. Intellectual property licensing. 
• Work with other Entertainment departments to support the alignment and consistency of shipboard entertainment across the fleet. Drive communication and collaboration between shoreside and shipboard teams to ensure operational success. Work closely with Guest Operations Leaders (GOLs) and Shipboard Hotel Directors to develop and implement strategic business plans that enhance NPS, drive revenue, and support overall hotel operations. Foster cross-functional collaboration with internal and external stakeholders including F&B, Housekeeping, Communications, Casino, HR, Marketing, Public Relations, Social Media, Revenue Partners, Marine, and Technical teams to ensure that entertainment programming supports and aligns with Carnival’s objectives.
• Lead the development of shoreside teams through growth opportunities, project assignment and future focused development. Foster a culture of teamwork that supports our goals and growth plans. Develop training plans to ensure teams are prepared to execute exceptional entertainment. Partner with Talent Development to grow training programs, update training documents and share best practices. Provide strong, results-driven leadership to the shoreside entertainment team, managing one manager, one supervisors and a coordinator. Foster a collaborative and high-performance culture that supports the execution of entertainment operations. Lead by example, ensuring clear communication, accountability, and a shared commitment to operational excellence. Lead a team of digital content creators, marketing professionals, and technology partners, fostering a culture of creativity, collaboration, and innovation. Set strategic priorities for team, ensuring departmental objectives are met and workload is optimized. Promote Carnival’s expected behaviors, such as speaking up, respecting and protecting, improving, communicating, listening and learning, and empowering. Encourage team members to share their insights, challenges, and suggestions to enhance collaboration and operational success, while proactively resolving conflicts.
• Leverage data and analytics to inform decisions and refine programs based on performance insights. KPI, Track trends, TGEM, Qualtrix, surveys, guest feedback, and operational metrics to enhance service delivery and guest satisfaction. Modify operations to optimize guest satisfaction and operational efficiency. Conduct ship visits and maintain open communication with shipboard teams, offering guidance on maintaining alignment with company objectives and evolving entertainment standards. Report on results and action plans regularly.

Qualifications:

• Bachelor's Degree in Communication, Marketing, Digital Media, Entertainment, or a related field
• Master's Degree in Marketing, Business, or related fields preferred
• 10+ years of experience in digital entertainment, digital marketing, or digital content creation, preferably within the cruise, hospitality, or entertainment industries.

Knowledge, Skills and Abilities:

• Experience with guest engagement platforms, mobile apps, and content management systems. 
• Strategic thinking and the ability to innovate in the digital space.
• Results-driven with a focus on achieving business objectives and guest satisfaction.
• Strong relationship-building skills, able to work across teams and departments.
• A forward-thinking mindset with a passion for digital transformation and guest experience enhancement.
• Strong data analytics skills, with the ability to interpret digital metrics and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to influence senior leadership and collaborate effectively across departments.
• Strong organizational and project management skills, with the ability to manage multiple projects in a fast-paced environment.
• Outlook, Teams, Excel, PowerPoint, Tableau
• Strong leadership skills with a track record of managing high-performing teams and driving results

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Requires regular movement throughout CCL facilities.

Travel: Less than 25% ship-based travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida from Tuesday through Thursday.  Employees may work from home on Mondays and Fridays. Some positions may require additional in-office time each week and final schedule is determined by your leader.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.  

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage 
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion. 
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement 
  • On-site preschool program and wellness center at our Miami campus

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