Email Marketing Developer

The Email Marketing Developer is responsible for including coding emails using HTML, CSS, AMPscript, conducting rendering testing across email clients and mobile devices, as well as some light work on design modification and image creation. This role requires on end-to-end knowledge of email set up, from querying the data to create segments to developing a best-in-class email to QA & deployment. This role requires strong analytical skills and problem-solving capabilities, working knowledge of Figma/Adobe Creative Suite (Photoshop, Dreamweaver), experience executing complex email campaigns in Salesforce Marketing Cloud and experience with queries/SQL.

Essential Functions:

• Code multi-device optimized emails using HTML and able to map data using AMPscript. Including the proofing and testing of the creative content for accuracy to meet and exceed email standards. Then schedule and launch them. Implementation of campaigns encompasses interpreting creative mockups into code, maintenance/optimization of existing content, and adherence to performance/best practice guidelines.
• Use SQL to write queries used to split the data into segments. This requires, defining data requirements, collaboration with the business intelligence team to make sure the data coming through is formatted correctly and has all the values needed for segmentation/personalization.                                                                   
• Develop and maintain dynamic content libraries and assign them to customer attributes through coding within the ESP and coordination with our data partners. This may involve using multiple look-up tables within the ESP and dynamic set ups in MovableInk
• Work cross-functionally coordinating with marketing teams and other Carnival business units such as Casino, Creative, E-commerce, Business Intelligence, and IT to make sure the emails being built follow brand guidelines (voice, digital style guide), best practices and compliance requirements, incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.                                                                        
• Troubleshoot technical issues with or without the help of an email service provider representative, if problems arise with tracking, implementation/deployment of email campaigns.                                                               
• Understand / be able to run basic reporting for the senior leadership team.                     

Qualifications:

• Bachelor's Degree - Marketing, Computer Science
• 3-5 years of experience with email coding and development
• Online industry or travel experience preferred
• HTML, CSS, Salesforce accreditation preferred

Knowledge, Skills, and Abilities:

• Must have email coding experience (Salesforce Marketing Cloud preferred). 
• Experience with Data and splitting data with queries
• Ability to work with Adobe Creative Suite of products and/or Figma.
• Understanding of dynamic variable coding and data architecture as it pertains to targeted marketing and dynamic content (within ESP).
• Experience with email testing strategy and set-up (A/B test).
• Basic understanding of analytics and reporting.
• Must be proficient in modern email best practices, including responsive layouts and mobile-first web design, with a willingness to research and learn new practices.
• Knowledge to solve complex tasks with simple, clean code. 
• Outstanding oral and written communication skills one-on-one and in large groups, with the ability to communicate high-level concepts.
• Understanding of design and layout best practices in a digital environment and within email architecture.
• Incredible attention to detail.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.  

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage 
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. 
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement 
  • On-site Fitness center at our Miami campus

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