E-commerce Specialist

Job Description

The E-commerce specialist manages web & mobile merchandising & personalization programs to help the E-commerce team deliver on sales goals for all onboard revenue categories sold pre-cruise. This role will be responsible for the ideation, creation, and execution of marketing campaigns through merchandising and personalization on Carnival.com for booked guest products & services.  This role will help analyze and track the success of these campaigns through web analytics & sales reporting.  This role will meet regularly with operations leadership to review results & optimize marketing programs iteratively.  This role will also be responsible for the setup and configuration of new booked guest product on Carnival.com from launch plan to execution.

Job Functions:

• Create and execute merchandising campaigns in Hybris, including promotional banners, pricing setup, promotional setup, & guest targeting rules.
• Create and execute personalization campaigns in Hybris, including custom product sorting, custom filtering options, & dynamic banners for specific guest segments to increase revenue & improve guest communication.
• Create reports & present campaign results in weekly team meetings, and monthly department meetings, including analysis of performance against defined KPI’s
• Evaluate web analytics and behavioral data, to understand trends, and how web development releases and marketing campaigns are performing on the website.
• Work with the creative department to supply e-commerce briefs and oversee creation of effective marketing materials on the Carnival.com website.
• Research latest e-commerce trends & perform competitive analysis to bring new ideas and recommendations back to the team for consideration.

Required for all Jobs:

• Performs other duties as assigned.
• Complies with all policies and standards.

Qualifications:

• Education:  Bachelor’s degree in E-commerce, marketing required.  Master’s degree in E-commerce, marketing preferred.
• Work Experience:  3+ years of experience managing websites, e-commerce and digital marketing required. Mobile commerce experience, E-commerce specialist, supervisor, or coordinator for large B2C websites with a diverse product catalogue preferred.  Travel industries experience preferred.
• Knowledge, Skills & Abilities:  Experience with E-commerce CMS systems (Hybris a plus), web analytics tools (Google) , A/B Testing platforms (Optimizely), data management platforms, Behavioral Tracking platforms (SAS Discover), and Email Platforms (SAP Journey Builder).  Must be able to work efficiently in a fast-paced environment and be proficient in Excel, Word and PowerPoint.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  No travel.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

The range for this role’s salary $51,600-$75,300.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits: 
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off 
  • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
• Other Benefits 
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site preschool program, wellness center, and health clinic at our Miami campus

#LI-GS1

#LI-Hybrid

About Us