E-Commerce Merchandising Manager

The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting. This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication.

Essential Functions:

• Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution. Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels.
• Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives. Emphasizes continuous testing to refine strategies and achieve optimal results.
• Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience.
• Analyzes web and email performance metrics, providing regular reports on marketing initiatives. Support ad-hoc analysis requests as needed.
• Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI. Develops customized content and promotions to engage guest segments and increase conversion rates.
• Collaborates with stakeholders from various internal business units (e.g., Shore Excursions, Spa Treatments, Bar, Dining, Retail) to plan and prioritize activities that generate incremental revenue and drive traffic to the E-Commerce website.
• Provides guidance, feedback, and support to enhance team members' performance and engagement.
• Reviews and improves operational metrics for booked guest series email, ensuring guests are well-prepared through pre-cruise preparation emails.

Qualifications: 

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• A minimum of 5 years of increasingly responsible experience in e-commerce or relevant marketing/merchandising positions
• Experience in modern web best practices, including responsive layouts and mobile-first web design
• Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
• Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); and other relevant software, technologies, and applications essential for successfully performance in this role
• Master’s degree in Business, Marketing, or a related discipline a plus

Knowledge, Skills and Abilities:

• Industry Knowledge: Extensive knowledge, understanding and expertise in email/digital design, layout, architecture and web marketing technologies, including best practices, drivers, challenges, trends, and key stakeholders. 
• Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices.
• Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners.
• Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.
• Prioritization: Ability to identify, prioritize, and articulate the highest-impact initiatives.
• Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills.
• Project Management: Ability to manage multiple, large-scale, complex projects from ideation through deployment and keeping them on-track in a still-developing environment.
• Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements.
• Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others.
• Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.
• Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality.
• This position requires the use and exercise of independent judgement.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: 0-25% ship and shore-based travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.  

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage 
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. 
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement 
  • On-site preschool program and wellness center at our Miami campus

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