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TA Marketing Specialist

Job ID 8493 Location Miami Date posted 06/05/2024

Company Overview

As the parent company overseeing our nine distinctive brands worldwide, Carnival Corporation plays a vital role in providing integral support and strategic direction to each brand across various departments. We strive to deliver unforgettable happiness to our guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean we sail, place we visit and life we touch. As a member of our team, you will help lead the way in innovative and sustainable cruising, delivering memorable vacations and building borderless connections.

Our Culture Essentials

Joining the Carnival team means embracing our six Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision-making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.

  • Speak Up
  • Respect & Protect
  • Empower
  • Improve
  • Listen & Learn
  • Communicate


Job ID 8493 Location Miami, FL Date posted 06/05/2024

Job Description

The Talent Marketing Specialist drives shoreside recruitment marketing initiatives for the Carnival Cruise Line and Carnival Corporation brands, enhancing brand awareness and attracting diverse candidates. Responsibilities include managing the recruitment social media accounts, managing career site updates, creating marketing materials, supporting HR communications, and tracking budget spend. They collaborate across teams, build networks, and support internal communication initiatives. 

Job Functions:

  • Developing and implement employment brand strategies to achieve marketing goals. Oversee research to measure brand awareness and recommend strategy changes. Lead execution of solutions for market positioning, including evaluating potential partners. Partner with Corporate and Brand Marketing, Employee Communications, HRBPs, and TA Recruiters for alignment of brand and marketing strategies. Manage the production of digital and physical marketing materials for online and in person recruitment events.
  • Manage the execution and annual calendar for all TA social media platforms including Instagram, Glassdoor, LinkedIn, and Handshake for roles. Create and schedule daily posts, collaborating with ship and shore teams for team member content. Obtain necessary approvals for special announcements from relevant teams like communications and entertainment. Conceptualize and maintain employee Spotlight campaigns to enhance employee engagement and recruitment support. Utilize analytics to refine social media strategies for improved outcomes. Ensure postings promote diversity, equity, and inclusion. Develop campaigns featuring active employees for external platforms, aligning with events like Administrative Professionals' Day, International Women's Day, Earth Day, and others. Create content that helps TA to foster relationships with schools, communities, and industry professionals to source qualified candidates, build pipelines for future openings, and enhance brand awareness. Manage the social media accounts for both Corp & Brand CHROs.
  • Career Website: Support management and revision of Jobs Website, including image collection and award updates. Attend weekly meetings with Communications, TA team and website management vendor. Update testimonials and draft outward-facing copy to attract unique talent segments. Ensure all content including DEI and ADA reflects organizational messaging and review verbiage for compliance. Create ad hoc content pages that highlight departments, employees and in-person events. Maintain a library of current and projected changes to site layout, imagery, and copy.
  • Communication: Ensure alignment with HR Centers of Expertise and support their communication efforts. Execute communication initiatives such as Open Enrollment, performance reviews, and ESPP. Aid in the development and execution of selected newsletters (e.g., Miramar Wellness Newsletter, interdepartmental HR comms). Provide support for HR initiatives with written, web, video, and audio collateral development. Assist in planning and executing HR employee events and webinars. Stay updated on relevant industry, economic, societal, and governmental issues affecting HR communications needs.
  • Budget/Reporting: Monitor expenses against TA and HR Communications budgets. Obtain leader approval for all expenditures and external commitments. Generate purchase orders and code small dollar invoices. Generate and present regular reports showcasing the performance of Talent Acquisition Marketing tools and strategies. Effectively communicate recommendations and ROI to relevant stakeholders.
  • Special projects that support the overall HR, Talent Acquisition and Talent Management initiatives.

Required for all Jobs:

  • Performs other duties as assigned.
  • Complies with policies and standards.


  • Education:  Bachelor’s degree in Marketing & Communications, Business, HR or related field required.
  • Work Experience:  2-3 years of experience managing social media platforms and branding in a large corporation environment.  1-2 years of experience writing copy that translate culture and brand identity.

Knowledge, Skills & Abilities:

Experience with applicant tracking systems, client management systems, social media platform tracking and measurement software (ADP VE, Cornerstone, Taleo, Workday, iCIMS, Tableau, Broadbean, SmashFly, etc.). Advanced use of Excel to manipulate data and convert to presentation-worthy form, Word, PowerPoint, or other current presentation software. Marketing insights & analytics. Project management. Adobe Photoshop, Lightroom, Premiere Pro, or any other photo and video editing software. Experience with Canva. Marketing or Google SEO analytic tools.

Ability to deliver effective results, meet deadlines and targets. Exceptional verbal and written communication skills. Exposure to recruiting best practices. Recruiting experience in a search firm would be considered.

Licenses & Certifications:

  • SHRM Certification preferred

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.  Requires regular movement throughout CCL facilities.

Travel:  Less than 25% with ship-based travel likely.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

The range for this role’s salary $51,600-75,300.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

  • Health Benefits: 
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits: 
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off 
    • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
  • Other Benefits 
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site preschool program, wellness center, and health clinic at our Miami campus



About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law. 

Employee Benefits

  • Hybrid Work Environment

    Empowering work-life integration and flexible opportunities for your personal and career success

  • Wellness Programs

    Comprehensive employer wellness programs featuring mental health support and fitness options, including an on-site gym

  • Cruise Benefits

    An array of qualified complimentary and heavily discounted cruise options for the ultimate dream getaway

  • Parental Programs

    Generous parental leave time and adoption assistance programs

  • Retirement Plan

    Secure your future with our exceptional Traditional and Roth 401(k) options complemented by valuable company contributions

  • Employee Stock Purchase

    Invest in tomorrow with the opportunity to purchase Carnival shares at a discounted rate from their fair market value

In addition to the above, we offer PTO and company holidays as well as a variety of medical, dental, and voluntary plans


We celebrate our diverse team of over 160,000 team members representing 150 countries and are committed to providing a welcoming and inclusive environment where people from different backgrounds, experiences, and walks of life can succeed. We know our team members are at the heart of inspiring unforgettable happiness, so we strive to be the world’s number-one choice for hospitality, travel and leisure careers.

I think one of the great things about Carnival is that you have a leadership team that is down to earth and truly cares about its employees. Balancing their respect for the company’s workforce (ship and shore) with their steep industry and business operations knowledge, and you’ve got a team that can take the company to new heights.

Victoria Director of Global Financial Planning and Analysis Coffee Connoisseur

Carnival Corporation invests in its people. I started my career here nearly 20 years ago as a deck cadet. Carnival has supported my professional development and provided many career growth opportunities.

Andrew Vice President of Global Maritime Technology Systems History Buff

I love working at Carnival because its ethos perfectly aligns with my own. The company’s personable leadership, cultural integrity, and sustainability initiatives creates a vibrant environment where you constantly feel motivated and find opportunities to improve.

Kaleigh HESS and Sustainability Quality Assurance Manager Paddle Board Pro

I am valued as my whole self and not just as my title.

Sandra Executive Assistant Sand and Surf Enthusiast

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