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Specialist, Personalization
Job Description
Company: CARNIVAL CRUISE LINE
Area of Interest: Marketing
Location: Miami
State: Florida
Job Title: Specialist, Personalization

Job Description:

We are currently seeking a Merchandising & Personalization Specialist! The Digital Experience Specialist will deliver a personalized user experience for the customer. Focused on targeting and segmentation, the specialist will use their front-end development skills to develop the optimal content for the guests and result in growing engagement and bookings across carnival.com. The specialist will manage product and sale merchandising content as well as personalized content throughout Carnival.com. This includes collaborating with key stakeholders to execute promotional placements, develop merchandising content and enhance the user experience through optimization with a focus on personalization and other site merchandising opportunities. In addition, this role helps manage and implement a strategic test and learn plan and an effective targeting strategy for retail and product-driven campaigns. The digital experience team rotates on-call days for urgent site issues that occur over nights/weekend. The specialist will work closely with IT, Product Owners, Strategy, E-mail and Revenue Management teams to provide a seamless user experience.

Essential Functions:
  • Develop & schedule merchandising & personalization content throughout carnival.com.
  • QA merchandising/personalization content and set-up, ensuring customer experience is optimal, meeting ADA and website speed standards.
  • Assist in management and execution of test and learn plan via Optimizely.
  • Collaborate with strategy team to translate merchandising ideation into development plans.
  • Develop, test and deploy enhancements throughout the site to drive higher engagement and improved conversion.
  • Create personalized audience segments through Audiencestream.

Minimum Qualifications:
  • Bachelor’s degree preferred.
  • Discipline/major in Computer Science, Marketing or related field.
  • 4+ years of experience in digital marketing or content management using a CMS. 
  • Accuracy and attention to detail are a must. Excellent communication and presentation skills with a thorough understanding of how to communicate effectively in a digital environment. Problem solving skills to come up with effective solutions to barriers. High level of initiative. Strong analytical, organizational and project management skills. Excellent interpersonal and communication skills (written and verbal). Demonstrated ability to work independently with minimal supervision, yet collaboratively in a team. Ability to multi-task and embrace the dynamics of diverse project work. Ability to work extended hours, including occasional nights and/or weekends. 
  • Front-end development skills required.  
  • HTML5, CSS, JavaScript/JQuery. Adobe Photoshop skills are a plus.

Benefits as a member of Carnival's Team:

  • A comprehensive healthcare program, dental coverage and flexible spending accounts.
  • Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs.
  • A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary-profit sharing contribution in your second year of eligible employment.
  • Tuition Reimbursement that provides up to 75% reimbursement for company related professional career development.
  • Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock.
  • Paid vacation and sick time.
  • Two complimentary "Fun Ship" cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors.
  • An on-site fully accredited preschool educational program that provides developmentally appropriate educational programming for families of children ages 6 weeks through 5 years of age and up to 12 years of age during school holidays and summer vacation in addition to drop-in care for those unexpected childcare conflicts.
  • An on-site Health and Wellness Center that provides a full range of activities including weight training machines, free weights, cardiovascular equipment, an aerobic center, massage therapy, certified personal trainers and a wide variety of other programs.
About Carnival Cruise Line

Carnival Cruise Line is the most popular cruise brand in North America and operates 25 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. Carnival Cruise Line is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Europe, Alaska, New England, Canada, Bermuda, Hawaii, Mexican Riviera and the Panama Canal. The brand caters to a wide consumer demographic, appealing to families, couples, singles and seniors alike. One common denominator among Carnival's guests is the desire for a truly fun, memorable and enjoyable vacation experience.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by local, state, federal, and/or international law.

For information about FMLA eligibility and guidelines please visit: www.dol.gov/whd/fmla (copy and paste link into your browser)

req10971

Job ID 10670745

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