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Specialist, Email
Job Description
Company: CARNIVAL CRUISE LINE
Area of Interest: Marketing
Location: Miami
State: Florida
Job Title: Specialist, Email

Job Description:

We are currently seeking an Email Specialist! The Booked Guest Email Specialist, will oversee digital booked guest communication programs for booked guests pre-cruise.  This role includes aligning on strategy and prioritization with key revenue and operations stakeholders including a cross section of internal teams, including Shore Excursions, Bar, Spa Treatments, Dining, and Retail; as well as operations, guest support, and entertainment awareness initiatives.  This role will oversee the implementation of outbound email and app notifications leveraging in-house creative, development, and operations teams, and will analyse and report on key communications KPI’s, including email metrics, traffic, revenue, and operational metrics.

Essential Functions
  • Coordinate with key stakeholders from guest revenue and operations departments, as well as booked guest merchandising and personalization teams to strategize, prioritize, and implement booked guest email and notification program.
  • Provide reporting and program metrics to internal stakeholders on the status of marketing programs to ensure all impacted departments are aware (including: guest commerce, customer service, trade marketing, business intelligence, booked guests).
  • Support BG merchandising manager and personalization manager on marketing initiatives.  Develop and report on BG email insights that drive better segmentation, email performance, and revenue results.
  • Participate in weekly and monthly team meetings to brainstorm and ideate around campaign optimization, testing concepts and new technology to drive higher response from marketing investments.

Minimum Qualifications
  • Bachelor’s Degree is preferred in Marketing or Business.
  • Minimum 2 years work experience in marketing or email communication.
  • Excellent communication and presentation skills with a thorough understanding of how to communicate effectively in direct marketing channels; Experience working in a corporate environment that required planning amongst cross-functional business units; Ability to analyze results to help make program enhancements over time; Passion for email and customer communication; Understanding of creative process to implement email programs; Experience with travel industry preferred; Excellent sense of humor; Preference to be a team player—versus an individual performer.
  • Advanced proficiency in the MS Office Suite, Power Point, Excel ESP providers like Exact Target, Mailchimp. Background in marketing automation.

Benefits as a member of Carnival's Team:

  • A comprehensive healthcare program, dental coverage and flexible spending accounts.
  • Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs.
  • A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary-profit sharing contribution in your second year of eligible employment.
  • Tuition Reimbursement that provides up to 75% reimbursement for company related professional career development.
  • Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock.
  • Paid vacation and sick time.
  • Two complimentary "Fun Ship" cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors.
  • An on-site fully accredited preschool educational program that provides developmentally appropriate educational programming for families of children ages 6 weeks through 5 years of age and up to 12 years of age during school holidays and summer vacation in addition to drop-in care for those unexpected childcare conflicts.
  • An on-site Health and Wellness Center that provides a full range of activities including weight training machines, free weights, cardiovascular equipment, an aerobic center, massage therapy, certified personal trainers and a wide variety of other programs.
About Carnival Cruise Line

Carnival Cruise Line is the most popular cruise brand in North America and operates 25 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. Carnival Cruise Line is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Europe, Alaska, New England, Canada, Bermuda, Hawaii, Mexican Riviera and the Panama Canal. The brand caters to a wide consumer demographic, appealing to families, couples, singles and seniors alike. One common denominator among Carnival's guests is the desire for a truly fun, memorable and enjoyable vacation experience.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by local, state, federal, and/or international law.

For information about FMLA eligibility and guidelines please visit: www.dol.gov/whd/fmla (copy and paste link into your browser)

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Job ID 10249505

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