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External Communications Manager

Job ID 8532 Location Miami Date posted 06/13/2024 Work Style Hybrid
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Company Overview

As the parent company overseeing our nine distinctive brands worldwide, Carnival Corporation plays a vital role in providing integral support and strategic direction to each brand across various departments. We strive to deliver unforgettable happiness to our guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean we sail, place we visit and life we touch. As a member of our team, you will help lead the way in innovative and sustainable cruising, delivering memorable vacations and building borderless connections.

Our Culture Essentials

Joining the Carnival team means embracing our six Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision-making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.

  • Speak Up
  • Respect & Protect
  • Empower
  • Improve
  • Listen & Learn
  • Communicate

Responsibilities

Job ID 8532 Location Miami, FL Date posted 06/13/2024

Job Description


Create, lead, and manage/work alongside team members and contractors to implement the external communications strategy for Carnival Corporation, including communications, PR and event activities and strategies that drive favorable brand awareness of and advocacy for Carnival Corporation and its nine world-class cruise line brands. Translate the company’s objectives and business priorities into external comms strategies and support them by conceiving of and producing a range of communications materials, content, and events to reach our key external stakeholders and to meet both the long- and short-term reputation management objectives of the business. Move with alacrity while producing excellent work. Collaborate with people at every level and around the world to identify and promote good news stories that present the company in a positive light and support the company’s strategic priorities.

Essential Functions:

  • STRATEGY: Actively participate in helping to define corporate global communications strategy and work autonomously to operationalize the strategy, managing/working alongside team members and contractors to effectively execute programs to reach various external stakeholders (e.g., media, shareholders, legislators, customers, communities). Activities to include (among other things): driving development of master global messaging; conceiving and leading overall comms campaigns in support of global strategy; defining the role/approach for strategic comms channels and managing strategic external comms channels; anticipating and/or quickly handling emerging issues and ad hoc projects to achieve strategic communications results.
  • STRATEGY: Conceive, shape, lead and deliver a range of communication strategies that drive brand awareness of Carnival Corporation and its brands through positive, compelling news coverage and interesting and engaging content.
  • CAMPAIGN PRODUCTION: Translate the company’s objectives and business priorities into creative external comms campaigns and programs and then proactively manage/work alongside team members and contractors to produce news releases, feature stories, scripts, web content, social media posts and more to inform, educate, engage and motivate key stakeholder audiences surrounding Carnival Corp’s overall mission and strategic priorities.
  • COLLABORATION/PRODUCTION: Professionally and proactively collaborate with nine cruise line brand comms teams to drive creation of and coordination around a company-wide editorial calendar for external news; lead cross-brand opportunities to consolidate multi-brand and enterprise-wide communications into corporate storytelling campaigns; leverage best practices across brands and ensure consistency and accuracy of corporate messaging in all communications externally.
  • NEWS COVERAGE PRODUCTION: Own responsibility for driving positive share of voice for Carnival Corp in priority news outlets; cultivate, manage, and maintain journalist and influencer relationships to advocate for the company’s best interest in all news stories; set up and lead media/blogger briefing sessions with top company executives; design, plan and manage all aspects of media tours and FAM/press trips including scheduling, producing messaging and supporting materials, escorting executives/media during all interactions, negotiate coverage resulting from media interactions, etc.
  • ISSUES MITIGATION/PRODUCTION: Work with minimal oversight to anticipate and/or proactively identify emerging issues that may adversely affect the company’s reputation and freedom to operate; move quickly to notify interested parties of emerging issues and lead efforts to help mitigate negative, inaccurate, or other misleading news stories/online buzz/public claims/stakeholder perceptions that in a day-to-day, non-crisis environment may be harmful to the company’s business goals; maintain corporate-wide crisis comms response plan and materials.
  • CORPORATE CONTENT PRODUCTION: Establish and lead the content strategy and manage all content for CarnivalCorp.com and proactively CORPORATE CONTENT PRODUCTION: Establish and lead the content strategy and manage all content for CarnivalCorp.com and proactively manage/work alongside team members and contractors to write/produce multimedia content to leverage this channel for compelling storytelling; establish an overarching corporate strategy for social media presence, and manage be fully responsible for ongoing comms via social media channels to promote Carnival Corp reputation and to build CarnivalCorp.com website traffic.
  • PROGRAM- & DEPARTMENT-SPECIFIC CONTENT PRODUCTION: Own all aspects of comms-related content development to support connected departments (e.g. government affairs, investor relations, legal, ports & destinations, etc.) to ensure consistent approach, messaging and quality control; assist connected departments by consulting/advising on content and design of reports, presentations, web pages, collateral and other materials (e.g., Sustainability Report, IR materials, trade show collateral, etc.)
  • ACCOUNTABILITY: Work independently with limited supervision to create relevant, timely, and error-free work products; help to build and manage program budgets and goals to deliver results; manage external comms agency partners on projects, timelines, budgets and measurement

Qualifications:

  • Education:  Bachelor’s degree in communications, Journalism, Marketing or related
  • Required Years and Area of Professional Experience:  8+ years of professional experience, preferably in a large publicly traded B2B, B2C and/or leading global brand showing an arc of steady professional progress with decreasing supervision.
  • Critical Professional Related Technical/Computer Skills:  Microsoft Suite, especially Word, PowerPoint, Excel, Teams & SharePoint; web application interfaces; Canva or other design software/tools 
  • Other Requirements:  News writing, flexible modern communication and business writing, scriptwriting, and knowledge of AP Style
  • Preferred Education:  Bachelor’s or master’s Degree
  • Preferred Experience & Type:  External comms experience; executive comms experience; media relations experience; website & social media production/management experience; video production experience; program leadership and management experience; agency management experience; budget management experience
  • Knowledge, Skills & Abilities:  Superior writing skills; relentless attention to detail; ability to multitask and perform under pressure; adaptability to changing priorities and workloads; ability to manage multiple, competing priorities simultaneous by leveraging team and contractor resources to divide and conquer; autonomous work style to perform job responsibilities with limited day-to-day oversight; initiative to anticipate company communications needs and judgment to recommend appropriate strategies for addressing them; skilled at consistently producing program results on time and within budget; ability to work effectively with others and on teams; leadership skills and proven ability to lead/manage teams to successful outcomes. 

Decision-Making:

  • Tactical:  Decisions focus on intermediate-term issues. The purpose of decisions made at this level are to help move CCL closer to reaching strategic goals. Outcomes are predictable. After a decision is made by Top Executive Leadership, the next phase is to take the needed steps to implement it. Examples are: The amount of money required to implement, which advertising agency to promote a new service or to provide an incentive plan to employees to encourage increased revenue
  • Operational:  Decisions focus on day-to-day activities within the company. Decisions made at this level help to ensure that daily activities proceed smoothly and therefore help to move the company toward reaching a strategic goal. They have short term consequences. Examples are Handling employee conflicts, purchasing materials needed for operations.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.  Requires regular movement throughout CCL facilities.

Travel:  Less than 25% with shipboard travel likely.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

The range for this role’s salary $75,900-$120,000.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

  • Health Benefits: 
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits: 
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off 
    • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
  • Other Benefits 
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site preschool program, wellness center, and health clinic at our Miami campus

#LI-LS1

#LI-Hybrid


About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. Our portfolio of leading cruise brands includes Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises, and Cunard Line in the United Kingdom; AIDA in Germany; Costa Cruises in Southern Europe; and P&O Cruises in Australia. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety andsustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability or any other classification protected by applicable local, state, federal and/or international law.

Benefits as a member of Carnival's Team:
  • A comprehensive benefit program which includes medical, dental and vision plans
  • Additional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company match
  • Employee Stock Purchase plan
  • Paid vacation and sick time
  • Cruise benefits
  • An on-site fully accredited preschool educational program located at our Doral campus
  • An on-site Wellness Center and Health clinic at our Doral campus
To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste link into your browser).


Employee Benefits

  • Hybrid Work Environment

    Empowering work-life integration and flexible opportunities for your personal and career success

  • Wellness Programs

    Comprehensive employer wellness programs featuring mental health support and fitness options, including an on-site gym

  • Cruise Benefits

    An array of qualified complimentary and heavily discounted cruise options for the ultimate dream getaway

  • Parental Programs

    Generous parental leave time and adoption assistance programs

  • Retirement Plan

    Secure your future with our exceptional Traditional and Roth 401(k) options complemented by valuable company contributions

  • Employee Stock Purchase

    Invest in tomorrow with the opportunity to purchase Carnival shares at a discounted rate from their fair market value

In addition to the above, we offer PTO and company holidays as well as a variety of medical, dental, and voluntary plans

Culture

We celebrate our diverse team of over 160,000 team members representing 150 countries and are committed to providing a welcoming and inclusive environment where people from different backgrounds, experiences, and walks of life can succeed. We know our team members are at the heart of inspiring unforgettable happiness, so we strive to be the world’s number-one choice for hospitality, travel and leisure careers.

I think one of the great things about Carnival is that you have a leadership team that is down to earth and truly cares about its employees. Balancing their respect for the company’s workforce (ship and shore) with their steep industry and business operations knowledge, and you’ve got a team that can take the company to new heights.

Victoria Director of Global Financial Planning and Analysis Coffee Connoisseur

Carnival Corporation invests in its people. I started my career here nearly 20 years ago as a deck cadet. Carnival has supported my professional development and provided many career growth opportunities.

Andrew Vice President of Global Maritime Technology Systems History Buff

I love working at Carnival because its ethos perfectly aligns with my own. The company’s personable leadership, cultural integrity, and sustainability initiatives creates a vibrant environment where you constantly feel motivated and find opportunities to improve.

Kaleigh HESS and Sustainability Quality Assurance Manager Paddle Board Pro

I am valued as my whole self and not just as my title.

Sandra Executive Assistant Sand and Surf Enthusiast

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