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Email Developer
Company: Carnival Cruise Line
Area of Interest: Operations Management
Location: Miami
State: Florida
Job Title: Email Developer

Job Description:

To maximize net revenue for Carnival’s casino and the company’s overall profitability. This mission should be achieved in a way that maximizes both guest and crew satisfaction. This role supports all casino marketing (retention and acquisitions) programs for casino campaigns. This includes collaboration with key stakeholders to manage and support all annual marketing initiatives. This role is a key liaison for the contracted Carnival direct marketing agency and ESP to ensure all campaigns are executed on-time and within the allocated budget.                                                                                                                               

The Email Developer works with the Casino Commercial Operations team to develop and deploy automated and triggered email campaigns. This individual works on all aspects of e-mail execution with a focus on coding and testing as well as design.


Essential Functions:

  • Code emails using HTML and map data using AMSCRIPT including proofing and testing creative/content for accuracy to meet and exceed email standards
  • Develop and maintain dynamic content libraries and assign them to customer attributes through coordination of coding within the ESP and coordination with our data partners and Casino Commercial Operations team
  • Collaborate with Casino Commercial Operations data team to identify and execute testing strategy (creative set-up, data mapping)
  • Work within ESP to develop functional email templates designed around a mobile-friendly customer experience (optimized for all devices)
  • Troubleshoot technical issues with email service provider representative and various internal stakeholders if problems arise with tracking, implementation or deployment of email campaigns
  • Conduct competitive research and identify best practices for coding architecture as well as user experiences for all email programs and landing page designs



  • HTML, CSS accreditation or four-year degree [Computer Science or related field preferred
  • 2-5 years of experience with email coding and development.2-3 years demonstrated success in fast-paced marketing or agency team
  • Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across direct marketing channels.
  • Ability to analyze results to help make informed decisions and program enhancements over time.
  • Passion and understanding of direct marketing.
  • Understanding of the creative process to implement direct marketing programs.
  • Experience within the travel industry is preferred.
  • Self-starter with a strong sense of urgency in tackling challenges. High level of professionalism.
  • Ability to work calmly in difficult and high-pressure situations. 

Benefits as a member of Carnival's Team:

  • A comprehensive healthcare program, dental coverage and flexible spending accounts.
  • Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs.
  • A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary-profit sharing contribution in your second year of eligible employment
  • Tuition Reimbursement that provides up to 75% reimbursement for company related professional career development.
  • Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock Paid vacation and sick time.
  • Two complimentary "Fun Ship" cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors.
  • An on-site fully accredited preschool educational program that provides developmentally appropriate educational programming for families of children ages 6 weeks through 5 years of age and up to 12 years of age during school holidays and summer vacation in addition to drop-in care for those unexpected childcare conflicts.
  • An on-site Health and Wellness Center that provides a full range of activities including weight training machines, free weights, cardiovascular equipment, an aerobic center, massage therapy, certified personal trainers and a wide variety of other programs
  • Two complimentary "Fun Ship" cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors
About Carnival Cruise Line

Carnival Cruise Line is the most popular cruise brand in North America and operates 25 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. Carnival Cruise Line is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Europe, Alaska, New England, Canada, Bermuda, Hawaii, Mexican Riviera and the Panama Canal. The brand caters to a wide consumer demographic, appealing to families, couples, singles and seniors alike. One common denominator among Carnival's guests is the desire for a truly fun, memorable and enjoyable vacation experience.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by local, state, federal, and/or international law.


Job ID 6797665

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