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Booked Guest eCommerce Director (Hybrid in Miami)

Job ID 5587 Location Miami, Florida Date posted 01/26/2023

Job Description

We are seeking a Director of Booked Guest E-commerce & Marketing to lead the Marketing & E-commerce strategy for onboard revenue channels sold pre-cruise, as well as through targeted campaigns delivered during the voyage.  This role directs three teams focused on growing booked guest revenue via marketing & guest communications, and supporting key operations metrics like online check-in.

  • The Pre-Cruise E-commerce & Marketing team is responsible for increasing pre-cruise revenue KPI’s for all onboard revenue categories through web and email channels and leveraging e-commerce merchandising and personalization tactics to grow traffic, sales, and operational metrics.
  • The Onboard Targeted Marketing team is responsible for personalized campaigns delivered to each guest via email and the Carnival Hub App to drive revenue & awareness via personalized recommendations for guests during the cruise.
  • The Marketing Automation team is responsible for setting up all data needs to support e-commerce marketing, email, and targeted marketing needs.  This role will partner with peers to develop targeting criteria, setup automation to feed marketing channels, and report on status of marketing programs after they go live.

Additionally, this role works cross functionally with Cruise Marketing, Revenue Management, Product Development/IT, Operations, Finance, Guest Commerce, and Call Center teams to strategize, plan, execute and create synergies across online and mobile platforms, to grow revenue, improve operational metrics, and improve the guest experience.


  • Establish the revenue forecast for pre-cruise sales & onboard targeted marketing activities responsible for a significant share of total onboard revenue
  • Lead an e-commerce web & email team to optimize merchandising, conversion, promotions, and user experience
  • This includes testing of new strategies and tactics to improve guest experience, operational metrics, and e-commerce revenue performance
  • Create & oversee a robust marketing calendar throughout the year, overseeing execution, scheduling, and management, & reporting of promotional programs to reach KPI’s
  • Primary owner & point of contact within the booked guest e-commerce organization for cross functional partners acting as lead to evaluate, prioritize, develop, manage, implement and test Ecommerce initiatives
  • Oversees the management of the pre-cruise site, tracking performance against initiatives and campaigns
  • Lead A/B testing strategy & report progress on tests
  • Transform customer data into actionable insights & marketing opportunities
  • Develop 1-1 personalization approach utilizing our behavioral data and creating segment-of-one campaigns utilizing dynamic personalized content on across the entire customer journey
  • Partner with the Product team in building the technology roadmap and sharing results from new releases
  • Provide expertise & training to e-commerce team on current Ecommerce industry best practices
  • Consult on cross-functional projects to ensure Ecommerce principles are incorporated
  • Less than 25% shipboard travel likely


  • Bachelor’s degree in E-commerce or Marketing    
  • + 8 years of relevant E-commerce experience
  • + 4 years of experience creating & managing marketing calendars
  • Strong analytics and mastery of agile development
  • Exceptional communication and leadership skills
  • Flexible and can work in fast paced, matrixed environment



The range for this role’s base salary is $135,000 - $160,000.  Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan.  Director and above roles are also eligible for an additional vesting equity plan.  Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

  • Health Benefits:
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits:
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off
    • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
  • Other Benefits
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site preschool program, wellness center, and health clinic at our Miami campus

About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law. 


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