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Analyst Sr, Loyalty Development (Analytics)

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Job ID 3918 Location Miami, Florida Date posted 05/16/2022

Job Description


We are seeking a Senior Analyst, Loyalty Development person who will play a key role in managing the current VIFP program and its evolution into an industry leading loyalty program. The analyst will be responsible for both the program optimization (member acquisition, engagement, and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs) to senior leadership. The role will be the key contact for marketing strategy related to the Carnival World MasterCard and will manage various acquisition and limited time offer (LTO) campaigns. The analyst will also utilize demographic and historical data to segment customers and ensure effective communication within each segment to drive growth of the program.

Essential Functions
  • Develop and adjust marketing strategy and needs for the current credit card program through the analysis of targeted offers and measurement of ROI on joint marketing spend.
  • Develop KPIs to measure success and report performance to senior leadership. Utilize historical data to create customer segments and tailor communications to drive growth.
  • Provide recommendations for future campaigns based on internal campaign performance and external market research.
  • Manage loyalty gift inventory and shipboard operation logistics for the current VIFP program to ensure a consistent and seamless experience across the fleet and provide design improvements of the program as needed.
  • Maintain data and provide analysis that supports the evolution of the loyalty structure with a communication plan based on results, cost analysis, and others.  
  • Analyze historical shipboard data and guest behaviors onboard to forecast impacts of decisions and develop gamification of the onboard revenue experience. 
  • Work with shoreside leaders to curate events related to shipboard departments and enhance the guest experience while supporting loyalty program optimization of member acquisition, engagement, and retention.
  • Monitor results and present findings and recommendations to stakeholders as needed.
  • Provide ongoing analytical support for a variety of ad hoc projects including building financial models to evaluate future decisions related to the development of the loyalty program

QUALIFICATIONS
  • Bachelor’s Degree in Business, Marketing & Sales, Economics, Engineering, STEM
  • 5 years of applicable experience.
  • 1-2 years of professional experience in consumer insight and analytics, business development; including a combination of 1) Working in complex data environments 2) leading cross-functional teams.
  • Master’s Degree preferred   
  • Proven entrepreneurial mindset.
  • Experience in Travel & tourism is a plus.
  • Management consulting and/or strategy experience is desired.
  • Ability to synthesize data and create presentations ready for senior leadership.
  • PowerPoint and Excel expertise.
  • Applied knowledge of SQL and other database-related analysis, experience with statistical modelling tools such as Python, SAS a plus.
  • A successful track-record of delivering results. A results-driven team player who knows how to execute successfully.
  • Excellent interpersonal and communication skills.
  • Comfortable working in dynamic environment where priorities are constantly changing.
  • Strong analytical skills to drive fact-based decisions leveraging consumer insights.
  • Ability to clearly communicate complex analysis to varying management levels and disciplines using a simple and understandable approach.    

About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law. 

Benefits as a member of Carnival's Team:
  • A comprehensive benefit program which includes medical, dental and vision plans
  • Additional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company match
  • Employee Stock Purchase plan
  • Paid vacation and sick time
  • Cruise benefits
  • An on-site fully accredited preschool educational program located at our Doral campus
  • An on-site Wellness Center and Health clinic at our Doral campus
To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste link into your browser)



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CORPORATE

What is it that makes Carnival Corporation & PLC such a desirable place to build a rewarding career? The truth is, there are all kinds of reasons, from great benefits to outstanding opportunities to grow and reach your potential.

Carnival Corporation & PLC is a global cruise company and one of the largest vacation companies in the world. Our portfolio of brands includes Carnival Cruise Line, Holland America Line, HAP, Princess Cruises and Seabourn in North America; P&O Cruises and Cunard in the United Kingdom; AIDA Cruises in Germany; Costa Cruises in Southern Europe; and P&O Cruises in Australia.

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CARNIVAL CRUISE LINE

Working with Carnival Cruise Line is an opportunity to shape the future of one of the largest brands in the cruise business - all while developing a career that you can really be proud of.

Carnival Cruise Line is a leader in contemporary cruising and operates 20+ ships designed to provide fun and memorable vacation experiences at an outstanding value. As one of the most recognizable brands in the cruise business, Carnival Cruise Line has a broad appeal to families, couples, singles and seniors. One common denominator among all of our guests is their desire to enjoy a great vacation - something we never fail to deliver.

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